Employee Onboarding
Mobile Design, Vision, Research • 2022
Overview.
Uber for business provides work benefits to employees; work travel, office lunches, and courtesy rides. I designed an onboarding experience to customize an employee's ride preferences, transforming Uber for Business from an accessory to an essential.
This case study is a work in progress. View the deck version here.
Timeline
2022, Delivered
Role
Design Intern
Links
Team
1 PM, 1 Designer, 3 Engineers
INTRODUCTION
Uber for Business works with employees at all levels who ride and eat for business.
A growing need to accomodate employee riding behaviors.
Uber for Business offers no customization - our only surface and impression we leave on employees is an easily missable switcher to toggle expensing to their company card.
Shallow missable experiences lead to a slew of problems.
Not recommending in-plan policies
Mid-level employees may only have options like a shuttle available, yet can still request any Uber ride when toggled to business.
Accidental ordering on personal wallets
Employees often miss the toggle when quickly calling a ride, leading to incorrect charges and a tedious HR expense request to fix it.
Lack of benefit awareness
Besides an initial email, employees interact little with their business policy - they don't know what products they can ride with and when.
Patchwork solutions that didn't solve the lack of personalization.
Previous attempts at solving the issues above were patchwork and only fixed things after an issue occurred. I theorized that the answer may lie in collecting intent upstream - right at the beginning.
VIDEO
Solutions previously built to solve a poor business ride experience.
DESIGNS
Onboarding exploratory riders from a primary entrypoint.
VIDEO
Employee onboarding from the initial entrypoint.
Onboarding intentful riders later in the journey.
VIDEO
Capturing intent during ride flows.
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